Internet Marketing: The New Era of Innovation In E-Commerce

Authors(2) :-Rajveer Kaur, Gurwinder Singh

From the last few years, the internet and e-commerce have become one of the fastest growing technologies that play a significant role in our life. Now a day’s e-marketing is one of the most emerging technology in IT and E-Commerce sector. Internet marketing is a new philosophy and interesting topic especially for researchers in the marketing field. In modern business practice which involved marketing of goods, services and information with using internet and other electronic means. It is a new way of marketing a product/service globally to the targeted market around the world. Internet marketing has become the commercial tool of marketing product and service. This paper introduces a new approach concerning Internet marketing in electronic commerce; showing how advertisers need this innovation to be successful. E-marketing does not consists only use to promote marketing over internet but also helps in marketing through e-mail and wireless media. This paper discussed about the top motivator factors of shopping online. The present development would be a valuable for researcher and academicians; and useful theory for practitioners, advertisers, and entrepreneurs. This paper is a secondary research regarding how E-commerce gradually forms part of our daily lives. It concerns different aspect of advertising in terms of electronic commerce.

Authors and Affiliations

Rajveer Kaur
Department of Commerce, Punjabi University Patiala/Punjab College of Commerce and Agriculture / Vill-Sarkapra, P.O.Chunni Kalan, Fatehgarh Sahib, Punjab, India
Gurwinder Singh
Department of Computer Science and Applications, Punjabi University Patiala/Punjab College of Commerce and Agriculture / Vill-Sarkapra, P. O. Chunni Kalan, Fatehgarh Sahib, Punjab, India

E-Commerce, Online Marketing, Product, Promotion

Publication Details

Published in : Volume 2 | Issue 1 | January-February 2017
Date of Publication : 2017-02-28
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 253-258
Manuscript Number : CSEIT172152
Publisher : Technoscience Academy

ISSN : 2456-3307

Cite This Article :

Rajveer Kaur, Gurwinder Singh, "Internet Marketing: The New Era of Innovation In E-Commerce", International Journal of Scientific Research in Computer Science, Engineering and Information Technology (IJSRCSEIT), ISSN : 2456-3307, Volume 2, Issue 1, pp.253-258 , January-February-2017.
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