Recommendation System for Customization of Mobile Services in Mobile Commerce Application

Authors(2) :-Sindhanaiselvi S, Dr. N. Shenbagavadiu

The fast development of mobile telephony has stimulated the growth of the mobile internet as a basis for mobile electronic commerce. Mobile phones are becoming a primary platform for information access and when coupled with recommender systems technologies they can become key tools for mobile users both for leisure and business applications. Recommendation techniques can increase the usability of mobile systems providing personalized and more focussed content, hence limiting the negative effects of information overload. Customization technology focuses on making a site more receptive to the individual needs of each user.Therefore, Customization may be used as a filtering mechanism which allows the delivery of information that mobile devices can handle efficiently .We conclude with ideas for new applications of recommender systems to E services. In our work we discuss relative performance issues and we focus on the customization and community factors of users’ interface in m-commerce applications.

Authors and Affiliations

Sindhanaiselvi S
Master of Computer Applications, University College of Engineering, Anna University, BIT Campus, Tiruchirappalli, Tamil Nadu, India
Dr. N. Shenbagavadiu
Master of Computer Applications, University College of Engineering, Anna University, BIT Campus, Tiruchirappalli, Tamil Nadu, India

Personalization, Recommender System, Interface, Mass Customization.

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Publication Details

Published in : Volume 2 | Issue 3 | May-June 2017
Date of Publication : 2017-06-30
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 278-281
Manuscript Number : CSEIT172312
Publisher : Technoscience Academy

ISSN : 2456-3307

Cite This Article :

Sindhanaiselvi S, Dr. N. Shenbagavadiu, "Recommendation System for Customization of Mobile Services in Mobile Commerce Application", International Journal of Scientific Research in Computer Science, Engineering and Information Technology (IJSRCSEIT), ISSN : 2456-3307, Volume 2, Issue 3, pp.278-281, May-June-2017.
Journal URL : http://ijsrcseit.com/CSEIT172312

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