CRM for Airline Industry

Authors(2) :-Praveen J, Prof. H. P. Ramyashree

In the competitive travel industry, travel providers are undertaking initiatives centered on identifying, developing and retaining high-value profitable customers, under the overall banner of customer relationship management or CRM. The overall strategic business objective of CRM is to build loyal profitable customer relationships. Customer acquisition, development and retention are main points to consider. Now a days airlines have used CRM primarily as a competitive “catch-up” rather than a means of differentiation. Rushing to imitate the customer-oriented initiatives introduced by competitors many airlines have done little to determine the value to the customer of those initiatives, or to the business itself. Today, not only are frequent flyer programs a universal cost of doing business, but even recent innovations such as kiosk check-in, flight-notification systems, e-ticketing, virtual check-in and Web-based self-service have become commonplace. One of the primary goals of CRM is to differentiate a companys services to the customer through personalization, yet in the airline industry, CRM—at least in the form in which it is practiced today –has become a commodity, with many services indistinguishable from airline to airline.

Authors and Affiliations

Praveen J
Department of Master of Computer Application, PES Engineering of College, Mandya, India
Prof. H. P. Ramyashree
Department of Master of Computer Application, PES Engineering of College, Mandya, India

CRM, Catch-Up, Authentication, Turn-Around-Time

  1. JavaScript SPD - The Book of Java Script 2nd Edition with Ajax by thau
  2. Functional Specification provided by 3iCube Technologies.
  3. Java Pearson Education Effective Java Programming Language Guide by Josjua Bloch
  4. Pearson Education Core Java 2 Volume 1 - Fundamentals Seventh Edition by Cay S.Horstmann, Gary Cornell
  5. JavaScript SPD - The Book of Java Script 2nd Edition with Ajax by thau
  6. Functional Specification provided by 3iCube Technologies.
  7. Software Engineering by Roger Pressman and David Lowe
  8. http://www.objectmentor.com/resources/articles/UMLSequenceDiagrams.pdf
  9. IEEE Std 610.12-1990, IEEE Standard Glossary of Software Engineering Terminology.1
  10. IEEE Std 730-1998, IEEE Standard for Software Quality Assurance Plans.
  11. IEEE Std 828-1998, IEEE Standard for Software Configuration Management Plans.
  12. IEEE Standard 1016-1998, IEEE Recommended Practice for Software Requirements Specifications, IEEE Computer Society, 1998.

Publication Details

Published in : Volume 2 | Issue 3 | May-June 2017
Date of Publication : 2017-06-30
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 894-895
Manuscript Number : CSEIT1723323
Publisher : Technoscience Academy

ISSN : 2456-3307

Cite This Article :

Praveen J, Prof. H. P. Ramyashree, "CRM for Airline Industry", International Journal of Scientific Research in Computer Science, Engineering and Information Technology (IJSRCSEIT), ISSN : 2456-3307, Volume 2, Issue 3, pp.894-895, May-June-2017.
Journal URL : http://ijsrcseit.com/CSEIT1723323

Article Preview