Manuscript Number : CSEIT1726108

Marketing Online : A Descriptive Approach

Authors(4) :-Farah Fayaz Quraishi, Muheet Ahmed Butt, Majid Zaman, Sajad Mohammad Khan

Online advertising is an increasing business at the Internet and it continuously grows together with expanding use of Internet services. Now-a-days consumer marketing is operated on mass marketing principles and business that has primarily concerned itself with how to build the best sales force. Marketing is especially tied to communication and transportation revolution. As the tools and reach of marketing increase, the job and responsibilities of marketers have evolved with them. The proposed research study provides various perception of customers in reference to the Internet market providing suggestions for increasing level of satisfaction of customer. The proposed research also provides a comparison of online with traditional marketing tools which are responsible for growing popularity of online marketing.

Authors and Affiliations

Farah Fayaz Quraishi
Research Scholar, PG Department of Computer Sciences, University of Kashmir, Srinagar, India
Muheet Ahmed Butt
Scientist "D", PG Department of Computer Sciences, University of Kashmir, Srinagar, India
Majid Zaman
Scientist "D", Directorate of IT and SS, University of Kashmir, Srinagar, India
Sajad Mohammad Khan
Scientist "B", PG Department of Computer Sciences, University of Kashmir, Srinagar, India

ROI, IMC, Online Marketing

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  4. Foux, G., (2006). Consumer-generated media: Get your customers involved. Brand Strategy, pg. no.38-39.
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Publication Details

Published in : Volume 2 | Issue 6 | November-December 2017
Date of Publication : 2017-12-31
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 345-350
Manuscript Number : CSEIT1726108
Publisher : Technoscience Academy

ISSN : 2456-3307

Cite This Article :

Farah Fayaz Quraishi, Muheet Ahmed Butt, Majid Zaman, Sajad Mohammad Khan, "Marketing Online : A Descriptive Approach", International Journal of Scientific Research in Computer Science, Engineering and Information Technology (IJSRCSEIT), ISSN : 2456-3307, Volume 2, Issue 6, pp.345-350, November-December-2017.
Journal URL : http://ijsrcseit.com/CSEIT1726108

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