Manuscript Number : CSEIT1726108
Marketing Online : A Descriptive Approach
Authors(4) :-Farah Fayaz Quraishi, Muheet Ahmed Butt, Majid Zaman, Sajad Mohammad Khan Online advertising is an increasing business at the Internet and it continuously grows together with expanding use of Internet services. Now-a-days consumer marketing is operated on mass marketing principles and business that has primarily concerned itself with how to build the best sales force. Marketing is especially tied to communication and transportation revolution. As the tools and reach of marketing increase, the job and responsibilities of marketers have evolved with them. The proposed research study provides various perception of customers in reference to the Internet market providing suggestions for increasing level of satisfaction of customer. The proposed research also provides a comparison of online with traditional marketing tools which are responsible for growing popularity of online marketing.
Farah Fayaz Quraishi ROI, IMC, Online Marketing Publication Details Published in : Volume 2 | Issue 6 | November-December 2017 Article Preview
Research Scholar, PG Department of Computer Sciences, University of Kashmir, Srinagar, India
Muheet Ahmed Butt
Scientist "D", PG Department of Computer Sciences, University of Kashmir, Srinagar, India
Majid Zaman
Scientist "D", Directorate of IT and SS, University of Kashmir, Srinagar, India
Sajad Mohammad Khan
Scientist "B", PG Department of Computer Sciences, University of Kashmir, Srinagar, India
Date of Publication : 2017-12-31
License: This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 345-350
Manuscript Number : CSEIT1726108
Publisher : Technoscience Academy
Journal URL : http://ijsrcseit.com/CSEIT1726108