Influence of Big Data Analytics on Indian E-Commerce : A Study

Authors(1) :-Anusha Apparaju

This era of globalization has made a great revolution in e-marketing all over the world. Indian economy is also growing faster with e-commerce. Many e-commerce websites have emerged and retailers are devising plans to meet the demands of online shoppers; they are analyzing the consumer behavior to provide them a satisfiable shopping experience. The data exchanged during the online transactions, search history and social media could be of great help for business managers to make customer-centric decisions. Since huge amounts of data are being exchanged, the Big Data Analytics influences the ecommerce sites in digging out insights to develop specific strategies to improve customer online shopping experience. This paper presents the effects of BDA on customers’ online Shopping behavior to examine whether Indian ecommerce sites are successful with this.

Authors and Affiliations

Anusha Apparaju
Computer Science and Engineering, Vaageswari College of Engineering, Karimnagar, Telangana, India

Big Data Analytics, Online shopping behaviour, E-commerce, Indian E-market

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Publication Details

Published in : Volume 2 | Issue 6 | November-December 2017
Date of Publication : 2017-12-31
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 887-890
Manuscript Number : CSEIT1726244
Publisher : Technoscience Academy

ISSN : 2456-3307

Cite This Article :

Anusha Apparaju, "Influence of Big Data Analytics on Indian E-Commerce : A Study", International Journal of Scientific Research in Computer Science, Engineering and Information Technology (IJSRCSEIT), ISSN : 2456-3307, Volume 2, Issue 6, pp.887-890, November-December-2017.
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