A Review on Perception of Usage - 'WhatsApp'

Abstract

With the arrival of technology, Life has become convenient and easier during this dynamic and busy world, staying to touch with associates is tough. Social media has emerged as a cloud nine in disguise and helps us to take care of the updates from friends, family and associates. Social media is evolving within the world at in no time pace and affecting individuals in varied ways. In this going on era virtual chat is undoubtedly engulfed everyone. Almost 90% of the smart phone users are busy in messaging each other with the help of one or other applications. Whatsapp has emerged as one of the most popular app among all. Its utility range is high among others. Whatsapp has become hottest medium of interaction among folks because it is convenient to use. This application is often simply downloaded and works in various electronic gadgets like I-Phone, Blackberry, Android, Windows phone and computers. This valuable exchange of text, image, video, audio message helps us to communicate better. This glorious application is a crucial medium of social property and its own effects (good or bad) upon the whole society. In the whole scenario we have studied that the youth is addicted to this and cannot abstain themselves from constantly chatting, replying, and exchange of information. If talk about the reply time 31.67 % of the users reply within in minute of arrival of message. 40.83% of the users reply within 16-30 minutes of arrival of message. The distribution of the message throughout the day was seen as very few messages were sent overnight with under 5% (4.36%) being sent between midnight and 4 A.M and only 2.37% being sent between sent between 4 A.M and 8 A.M, If we come to the parameters of male female bases it’s been overviewed that females tend to use whatsapp more with comparison of males and generally concluded from the reviews the age group 21 to 37 tends to take more advantage of this app.