Improving the Efficiency and Effectiveness of Sales Force with Mobile SFA

Authors

  • Dassanayake D. M. G. T  Department of Information Technology, Sri Lanka Institute of Information Technology, Malabe, Sri Lanka
  • Yamasinghe R. P  Department of Software Engineering, Sri Lanka Institute of Information Technology, Malabe, Sri Lanka
  • Perera K. M. P  Department of Software Engineering, Sri Lanka Institute of Information Technology, Malabe, Sri Lanka
  • De Silva K. H. P. I   Department of Software Engineering, Sri Lanka Institute of Information Technology, Malabe, Sri Lanka
  • Mallawarachchi Y  Department of Information Technology, Sri Lanka Institute of Information Technology, Malabe, Sri Lanka
  • Wickramarathne J  Department of Software Engineering, Sri Lanka Institute of Information Technology, Malabe, Sri Lanka

Keywords:

Sales Force Automation, mobile SFA, data analysis, ARIMA, Fast Moving Consumer Goods, sales forecasting

Abstract

This research involves discovering how to cater the Fast Moving Consumer Goods (FMCG) companies in Sri Lanka to be successful in their sales process through improving sales force efficiency. Strength of sales force of a particular company affect for the highest possible sales of that company. Therefore a mechanism which has the ability to increase the sales force productivity is a need as well as a challenge. An innovative approach to increase sales force engagement in company sales process is a vital. Mobile Sales Force Automation (SFA) is a convenient solution as the smartphones has a considerable amount of usage in the current industry. As well as sales force productivity, company management decisions also affect for the number of sales. The main focus of this research is to improve sales force engagement through mobile SFA and explore methods which can support for intelligent business decisions regarding sales.

References

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IInternational Journal of Scientific Research in Computer Science, Engineering and Information Technology

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Published

2018-02-28

Issue

Volume 3, Issue 1, January-February-2018

Section

Research Articles

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Dassanayake D. M. G. T, Yamasinghe R. P, Perera K. M. P, De Silva K. H. P. I , Mallawarachchi Y, Wickramarathne J, " Improving the Efficiency and Effectiveness of Sales Force with Mobile SFA, IInternational Journal of Scientific Research in Computer Science, Engineering and Information Technology(IJSRCSEIT), ISSN : 2456-3307, Volume 3, Issue 1, pp.1895-1900, January-February-2018.