Review : Online Advertising as Historical Outlook

Authors(3) :-M. Sree Lakshmi, Javalkar Lakshmi Prasanna, Meena Kumari

Internet technologies plays a vital role globally in every section its essential now adays,this paper concentrations on considering the growth of advertising from traditional to online medium used for product promotions. It also prominences on considerate the distinctions of online advertising and the way it has breached into our society. Along with introducing the concept of online advertising as historical outlook, its types and various practices of online advertising along with its advantages and disadvantages would give a clear view of its increasing demand among marketers.

Authors and Affiliations

M. Sree Lakshmi
Assistant Professor, Department of Computer Science and Engineering, G.Pullaiah College of Engineering and Technology, Kurnool, Andhra Pradesh, India
Javalkar Lakshmi Prasanna
B.Tech Final Year Student, Department of Computer Science and Engineering, G.Pullaiah College of Engineering and Technology, Kurnool, Andhra Pradesh, India
Meena Kumari
B.Tech Final Year Student, Department of Computer Science and Engineering, G.Pullaiah College of Engineering and Technology, Kurnool, Andhra Pradesh, India

Online advertising, Internet technologies, Social media marketing.

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Publication Details

Published in : Volume 3 | Issue 2 | January-February 2018
Date of Publication : 2018-02-28
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 180-184
Manuscript Number : CSEIT1831524
Publisher : Technoscience Academy

ISSN : 2456-3307

Cite This Article :

M. Sree Lakshmi, Javalkar Lakshmi Prasanna, Meena Kumari, "Review : Online Advertising as Historical Outlook", International Journal of Scientific Research in Computer Science, Engineering and Information Technology (IJSRCSEIT), ISSN : 2456-3307, Volume 3, Issue 2, pp.180-184, January-February.2018
URL : http://ijsrcseit.com/CSEIT1831524

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