Review : Online Advertising as Historical Outlook

Authors

  • M. Sree Lakshmi  Assistant Professor, Department of Computer Science and Engineering, G.Pullaiah College of Engineering and Technology, Kurnool, Andhra Pradesh, India
  • Javalkar Lakshmi Prasanna  B.Tech Final Year Student, Department of Computer Science and Engineering, G.Pullaiah College of Engineering and Technology, Kurnool, Andhra Pradesh, India
  • Meena Kumari  B.Tech Final Year Student, Department of Computer Science and Engineering, G.Pullaiah College of Engineering and Technology, Kurnool, Andhra Pradesh, India

Keywords:

Online advertising, Internet technologies, Social media marketing.

Abstract

Internet technologies plays a vital role globally in every section its essential now adays,this paper concentrations on considering the growth of advertising from traditional to online medium used for product promotions. It also prominences on considerate the distinctions of online advertising and the way it has breached into our society. Along with introducing the concept of online advertising as historical outlook, its types and various practices of online advertising along with its advantages and disadvantages would give a clear view of its increasing demand among marketers.

References

  1. Maheshwari R.P. (1997). Principles of Business Studies. Pitambar Publishing.
  2. Nicholas,J.(1971). Nicholas Johnson, The Life Party. Retrieved from http://www.nicholasjohnson.org/writing/MagsArts/NRep1971.html
  3. Kotler Philip. (2000). Marketing Management Millenium Edition (Custom Edi). Pearson Custom Publishing.
  4. Khan M.S., & Pal Shilpi. (2014). Role and Significance of Online Advertising With Reference To India. Tactful Management, 3(3), 1–4. Retrieved from http://tmgt.lsrj.in/UploadedArticles/294.pdf
  5. Singh, S. N., & Dalal, N. P. (1999). Web Home Pages as Home Page as Advertisments. Magazine Communications of the ACM, 42(8), 91–98. https://doi.org/10.1145 /310930.310978
  6. Shamdasani, P. N., Stanaland, A. J. S., & Tan, J. (2001). Location, Location, Location: Insights for Advertising Placement on the Web. Journal of Advertising Research, 41(4), 7 LP-21.
  7. Vihonen, J. (2013). The Effects of Internet Pages and Online Advertising in Consumer behaviour Case IKEA Tampere.Department of Applied sciences.Tampere University.
  8. Havinash P.H,Jeril Johnson N, Glen Thomas,Emily Stephen P,” Mining Opinion Features in Customer Reviews”, International Journal of Computer Engineering in Research Trends., vol.3, no.9, pp. 535-539, 2016.
  9. HIMABINDU MUTLURI, Mrs P.SUJATHA,” Challenges in Big Data using Data Mining Techniques.”, International Journal of Computer Engineering in Research Trends., vol.2, no.12, pp. 924-930, 2015.
  10. Milind M. Sutar, Tanveer I. Bagban,” Survey on: Prediction of Rating based on Social Sentiment”, International Journal of Computer Engineering in Research Trends., vol.4, no.11, pp. 533-538, 2017.

IInternational Journal of Scientific Research in Computer Science, Engineering and Information Technology

Downloads

Published

2018-02-28

Issue

Volume 3, Issue 2, January-February-2018

Section

Research Articles

License

Copyright (c) IJSRCSEIT

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
M. Sree Lakshmi, Javalkar Lakshmi Prasanna, Meena Kumari, " Review : Online Advertising as Historical Outlook, IInternational Journal of Scientific Research in Computer Science, Engineering and Information Technology(IJSRCSEIT), ISSN : 2456-3307, Volume 3, Issue 2, pp.180-184, January-February-2018.