A Review on Financial Planning using CRM

Authors

  • Priyanka Singh  Department of CSE, JECRC University, Jaipur, Rajasthan, India
  • Dr. Surendra Kumar Yadav  Department of CSE, JECRC University, Jaipur, Rajasthan, India
  • Lokendra Pall  Department of CSE, JECRC University, Jaipur, Rajasthan, India

Keywords:

CRM, Financial Planning

Abstract

The CRM is a new technique in marketing where the marketer tries to develop long term relationship with the customers to develop them as lifetime customers. CRM aims to make the customer climb up the ladder of loyalty. Financial Planning is the process of estimating the capital required and determining its competition. It is the process of framing financial policies in relation to procurement, investment and administration of funds of an enterprise

References

  1. Raj Agnihotri, Kevin J. Trainor, Omar S. Itani, Michael Rodriguez Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India,2017.
  2. Hyung-Su Kim, Young-Gul Kim, A CRM performance measurement framework: Its development process and application, 2009.
  3. Hamid Tohidi, Mohammad Mehdi Jabbari,CRM as a Marketing Attitude Based on Customer's Information, 2012.
  4. Milan Kubina, Viliam Lendel,Successful Application of Social CRM in The Company,2015.
  5. Leora Klapper,Annamaria Lusardi, Georgios A. Panos,
  6. Financial literacy and its consequences: Evidence from Russia during the financial crisis,2013.
  7. Lidija Kamara, Strategies for financial sustainability of immunization programs: A review of the strategies from 50 national immunization program financial sustainability plans, 2008.
  8. Reza Hemmati, State-of-the-art of transmission expansion planning: Comprehensive review,2013

IInternational Journal of Scientific Research in Computer Science, Engineering and Information Technology

Downloads

Published

2018-04-30

Issue

Volume 3, Issue 3, March-April-2018

Section

Research Articles

License

Copyright (c) IJSRCSEIT

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Priyanka Singh, Dr. Surendra Kumar Yadav, Lokendra Pall, " A Review on Financial Planning using CRM, IInternational Journal of Scientific Research in Computer Science, Engineering and Information Technology(IJSRCSEIT), ISSN : 2456-3307, Volume 3, Issue 3, pp.310-313, March-April-2018.