Survey on Interactions of People towards Social Commerce Era

Authors

  • Maruti Maurya  Department of Information Technology, Bharati Vidyapeeth (Deemed to be University), Pune, Maharashtra, India
  • Prof. Milind Gayakwad  Department of Information Technology, Bharati Vidyapeeth (Deemed to be University), Pune, Maharashtra, India

Keywords:

Socio Technology, Customer oriented, E-Commerce, Social Commerce.

Abstract

Customer-oriented social computing and social commerce are the powerful combination. Upcoming new commercial features are more effective’s impacts on E-Commerce. In general E-Commerce is more beneficial at social commerce. Our system results show that the user experience, learning, familiarity, training and testing, commerce have positive effect for consumer and it is an easy to use. System results shows that important of Social Commerce for building customer trust towards the social commerce and it is supporting of purchase.

References

  1. Z. Huang, and M. Benyoucef, "From e-commerce to social commerce: A close look at design features" 2013.
  2. Shun-yaoWu, QiZhang, MeiWu, "Cold-start link prediction in multirelational networks" in science direct, Volume 381, Issue 39, 17 October 2017.
  3. S. Gensler, F. Volckner, Y. Liu-Thompkins, and C. Wiertz, "Managing brands in the social media environment" , 2013.
  4. I. Pentina, B. S. Gammoh, L. Zhang, and M. Mallin, "Drivers and outcomes of brand relationship quality in the context of online social networks" , 2013
  5. R. Deeter-Schmelz, and K. N. Kennedy, "Buyer-seller relationships and information sources in an e-commerce world,” Journal of Business & Industrial Marketing" 2004.
  6. D. Gefen, and D. W. Straub, " The relative importance of perceived ease of use in IS adoption: A study of ecommerce adoption" 2000.
  7. D. Gefen, and D. W. Straub, "Consumer trust in B2C eCommerce and the importance of social presence: experiments in e-Products and e-Services" 2004
  8. C. W. Phang, C. H. Tan, J. Sutanto, F. Magagna, and X. Lu, "Leveraging O2O commerce for product promotion: An empirical investigation in Mainland China" , 2014
  9.  Francesca Di Virgilio , Gilda Antonelli , "Consumer Behavior, Trust, and Electronic Word-of- Mouth Communication: Developing an Online Purchase Intention Model" , 2018
  10. Abdulrahman H. E. Alarifi, "Posters versus lurkers: improving participation in enterprise social networks through management interventions" 2017
  11. Ya-Ling Wu, Eldon Y. Li, "Marketing mix, customer value, and customer loyalty in social commerce A stimulus-organism-response perspective", 2017
  12. Babak Abedin, Hamed Qahri-Saremi, "Introduction to the Special Issue :Social Computing and Service Innovation: A Framework for Research" , 2018
  13. Bertrand Pauget, Ahmed Dammak, "The implementation of the Internet of Things: What impact on organizations", 2018
  14. Masoodul Hassan, Zeeshan Iqbal , Bakhtawar Khanum , "The Role of Trust and Social Presence in Social Commerce Purchase Intention", 2018

Downloads

Published

2018-06-30

Issue

Section

Research Articles

How to Cite

[1]
Maruti Maurya, Prof. Milind Gayakwad, " Survey on Interactions of People towards Social Commerce Era, IInternational Journal of Scientific Research in Computer Science, Engineering and Information Technology(IJSRCSEIT), ISSN : 2456-3307, Volume 3, Issue 5, pp.1132-1134, May-June-2018.