Consumer-level Factors of Purchase Intention in Online Travel Booking Application Based on Product Perspective

Authors(2) :-Nur Ani, Handrie Noprisson

The increasing number of smartphone users supports new e-business opportunities in various fields or sectors; one of them is the field of transportation. Business in the field of transportation by using smartphones is supported by application named online travel booking application. To support the sustainability of the business, it is necessary to know the factors that significantly affect purchase intention through online travel booking application. To book transportation service through application only relies on detail information that is provided on application or named product diagnosticity. If recent research focused on brand community and brand loyalty, then this research attempted to find whether product diagnosticity influence to perceived quality and product trust and generally impact to purchase intention. As the result, product trust (PT) has the biggest influence to purchase intention (PI) with t-value 19. 18.935. In other hand, variable of perceived quality also has influence to purchase intention (PI), however it is only showed with t-value 3.197. Moreover, the product diagnosticity (PD) supported perceived quality (PQ) and product trust (PT) with t-value 13.992 and 10.702. The variable of product trust (PT) is also supported perceived quality (PQ) with t-value 12.325.

Authors and Affiliations

Nur Ani
Faculty of Computer Science, Universitas Mercu Buana, Jakarta Barat, Indonesia
Handrie Noprisson
Faculty of Computer Science, Universitas Mercu Buana, Jakarta Barat, Indonesia

product perspective, PLS, purchase intention

  1. L Li, M. Peng, N. Jiang, and R. Law, "An empirical study on the influence of economy hotel website quality on online booking intentions," Int. J. Hosp. Manag., vol. 63, pp. 1-10, 2017.
  2. D Fitrianah, A. N. Hidayanto, R. A. Zen, and A. M. Arymurthy, "APDATI: E-Fishing Logbook for Integrated Tuna Fishing Data Management," J. Theor. Appl. Inf. Technol., vol. 75, no. 2, 2015.
  3. K E. Kendall and J. E. Kendall, Systems Analysis and Design (9th Ed). Pearson Education, 2014.
  4. J Brooke, "SUS - A quick and dirty usability scale," 1986.
  5. A Bangor, P. T. Kortum, and J. T. Miller, "Determining what individual SUS scores mean: Adding an adjective rating scale," J. Usability Stud., vol. 4, no. 3, pp. 114-123, 2009.
  6. R Z. Franco, B. Alawadhi, R. Fallaize, J. A. Lovegrove, and F. Hwang, "A Web-Based Graphical Food Frequency Assessment System: Design , Development and Usability Metrics Corresponding Author?:," JMIR Hum Factors, vol. 4, no. 2, 2017.
  7. J R. Little, H. H. Pavliscsak, M. Cooper, L. Goldstein, J. Tong, and S. J. Fonda, "Usability of a Mobile Application for Patients Rehabilitating in their Community," J. Mob. Technol. Med., vol. 6, no. 3, pp. 14-24, 2017.
  8. J W. Dexheimer, B. G. Kurowski, S. H. Anders, Nicole McClanahan, S. L. Wade, and L. Babcock, "Usability evaluation of the SMART application for youth with mTBI," Int J Med Inf., vol. 97, pp. 163-170, 2017.
  9. H Noprisson, N. Husin, M. Utami, Puji Rahayu, Y. G. Sucahyo, and D. I. Sensuse, "The Use of a Mixed Method Approach to Evaluate m-Government Implementation," in 2016 International Conference on Information Technology Systems and Innovation (ICITSI), 2016.
  10. K. K. Wijaya, "GrabBike VS Go-Jek, Siapa yang Mencapai Pertumbuhan Paling Cepat?," 2015. [Online]. Available: https://id.techinasia.com/pertumbuhan-grabbike-vs-go-jek.
  11. Z. Sharfina and H. B. Santoso, "An Indonesian adaptation of the System Usability Scale (SUS)," in Advanced Computer Science and Information Systems (ICACSIS), 2016 International Conference on, 2016.
  12. A. Inversini and L. Masiero, "Selling Rooms Online: The Use of Social Media and Online Travel Agents.," Int. J. Contemp. Hosp. Manag., vol. 26, no. 2, pp. 272-292, 2014.
  13. A. Borkowska and K. Jach, "Pre-testing of Polish Translation of System Usability Scale (SUS)," in Advances in Intelligent Systems and Computing, L. Borzemski, A. Grzech, J. Swiatek, and Z. Wilimowska, Eds. Cham: Springer, 2017.
  14. A. I. Martins, A. F. Rosa, A. Queiros, A. Silva, and N. P. Rocha, "European Portuguese Validation of the System Usability Scale (SUS)," in 6th International Conference on Software Development and Technologies for Enhancing Accessibility and Fighting Infoexclusion, 2015.
  15. B. Blazica and J. R. L. A, "Slovene translation of the System Usability Scale: the SUS-SI," Int. J. Hum. Comput. Interact., vol. 31, no. 2, pp. 112-117, 2015.
  16. I. Dianar, Z. Ghanbari, and M. Asghari Jafarabadi, "Psychometric properties of the Persian language version of the System Usability Scale," Heal. Promot. Perspect., vol. 4, no. 1, pp. 82-89, 2014.
  17. K. Lohmann and J. Schffer, "System Usability Scale An Improved German Translation of the Questionnaire," CoreMedia AG, 2013. [Online]. Available: https://minds.coremedia.com/2013/09/18/sus-scale-animproved-german-translation-questionnaire/. [Accessed: 13-Jan-2018].
  18. R. L. B. Bai, "How do the preferences of online buyers and browsers differ on the design and content of travel websites?," Int. J. Contemp. Hosp. Manag., vol. 20, no. 4, pp. 388-400, 2008.

Publication Details

Published in : Volume 3 | Issue 7 | September-October 2018
Date of Publication : 2018-09-30
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 205-212
Manuscript Number : CSEIT183738
Publisher : Technoscience Academy

ISSN : 2456-3307

Cite This Article :

Nur Ani, Handrie Noprisson, "Consumer-level Factors of Purchase Intention in Online Travel Booking Application Based on Product Perspective", International Journal of Scientific Research in Computer Science, Engineering and Information Technology (IJSRCSEIT), ISSN : 2456-3307, Volume 3, Issue 7, pp.205-212, September-October-2018.
Journal URL : http://ijsrcseit.com/CSEIT183738

Follow Us

Contact Us