Consumer-level Factors of Purchase Intention in Online Travel Booking Application Based on Product Perspective

Authors(2) :-Nur Ani, Handrie Noprisson

The increasing number of smartphone users supports new e-business opportunities in various fields or sectors; one of them is the field of transportation. Business in the field of transportation by using smartphones is supported by application named online travel booking application. To support the sustainability of the business, it is necessary to know the factors that significantly affect purchase intention through online travel booking application. To book transportation service through application only relies on detail information that is provided on application or named product diagnosticity. If recent research focused on brand community and brand loyalty, then this research attempted to find whether product diagnosticity influence to perceived quality and product trust and generally impact to purchase intention. As the result, product trust (PT) has the biggest influence to purchase intention (PI) with t-value 19. 18.935. In other hand, variable of perceived quality also has influence to purchase intention (PI), however it is only showed with t-value 3.197. Moreover, the product diagnosticity (PD) supported perceived quality (PQ) and product trust (PT) with t-value 13.992 and 10.702. The variable of product trust (PT) is also supported perceived quality (PQ) with t-value 12.325.

Authors and Affiliations

Nur Ani
Faculty of Computer Science, Universitas Mercu Buana, Jakarta Barat, Indonesia
Handrie Noprisson
Faculty of Computer Science, Universitas Mercu Buana, Jakarta Barat, Indonesia

product perspective, PLS, purchase intention

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Publication Details

Published in : Volume 3 | Issue 7 | September-October 2018
Date of Publication : 2018-09-30
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 205-212
Manuscript Number : CSEIT183738
Publisher : Technoscience Academy

ISSN : 2456-3307

Cite This Article :

Nur Ani, Handrie Noprisson, "Consumer-level Factors of Purchase Intention in Online Travel Booking Application Based on Product Perspective", International Journal of Scientific Research in Computer Science, Engineering and Information Technology (IJSRCSEIT), ISSN : 2456-3307, Volume 3, Issue 7, pp.205-212, September-October-2018.
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