Digital In-store Merchandising

Authors(4) :-Akash Agarwal, Amey Bhandari, Pravin Adep, Dr. Pankaj Agarkar

Lovation Basd Aadvertising is one of the forms of advertising in which a person passing by a store get advertising messages by using his/her location. So for that, one need to turn on the location access permission which lead to privacy issues. One more is Bluetooth Based Advertising in which a person can communicate with the store and get advertisements via Bluetooth again for this, one need to enable the Bluetooth in phone. Digital In-store Merchandising has came with solutions. A person doesn't need to carry any phone or enable Bluetooth in phone. A person will walk into the mall a camera will capture the image and attributes will be collected such as age, gender base on that ads will be predict and display on the screen of that mall.

Authors and Affiliations

Akash Agarwal
Student, Department of Computer Engineering, Dr. D. Y. Patil School of Engineering, Lohegoan, Savitribai Phule Pune University, Pune, Maharashtra, India
Amey Bhandari
Student, Department of Computer Engineering, Dr. D. Y. Patil School of Engineering, Lohegoan, Savitribai Phule Pune University, Pune, Maharashtra, India
Pravin Adep
Student, Department of Computer Engineering, Dr. D. Y. Patil School of Engineering, Lohegoan, Savitribai Phule Pune University, Pune, Maharashtra, India
Dr. Pankaj Agarkar
HOD, Department of Computer Engineering, Dr. D. Y. Patil School of Engineering, Lohegoan, Savitribai Phule Pune University, Pune, Maharashtra, India

IOT, Image Processing, Merchandising, Mall, Data Set

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Publication Details

Published in : Volume 4 | Issue 8 | September-October 2019
Date of Publication : 2019-10-30
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 40-44
Manuscript Number : CSEIT194811
Publisher : Technoscience Academy

ISSN : 2456-3307

Cite This Article :

Akash Agarwal, Amey Bhandari, Pravin Adep, Dr. Pankaj Agarkar, "Digital In-store Merchandising", International Journal of Scientific Research in Computer Science, Engineering and Information Technology (IJSRCSEIT), ISSN : 2456-3307, Volume 4, Issue 8, pp.40-44, September-October-2019. |          | BibTeX | RIS | CSV

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