Analysis of Technology Innovation Adoption of Plant Calendar in Cimanuk Pandeglang District, Banten Province

Authors

  • Ari Surachmanto  Student at Masters of Communication Studies - Sebelas Maret University, Indonesia
  • Prahastiwi Utari  Lecturer of Communication Departement - Sebelas Maret University, Indonesia
  • Andre N Rahmanto  Lecturer of Communication Departement - Sebelas Maret University, Indonesia

DOI:

https://doi.org//10.32628/CSEIT195456

Keywords:

Calendar of Planting, Adoption, Innovation, Technology.

Abstract

The Ministry of Agriculture has designed a planting calendar technology so that farmers can carry out the cultivation using the technical guidelines. But at the operational level the adoption rate of the planting calendar technology is still relatively low. This paper aims to describe how the process of adoption of agricultural technology innovation, especially regarding the planting calendar occurs in farmers in Cimanuk sub-district, Pandenglang, Banten. location-based rice specific and know the level of adoption. The results of the study illustrate that the adoption of the planting technology innovation in the Cimanuk sub-district is influenced by the needs of the farmers themselves to the planting calendar technology itself. In addition, the nature of farmers' cosmopolitanism also influences how the adoption of the calendar planting technology is among them. On the other hand, agricultural extension workers have actually worked well in providing material related to planting techniques as guided by the planting calendar, and generally farmers in the Cimanuk Pandeglang sub-district gave a positive appreciation. It's just that the habits and the strength of their traditional farming patterns have occupied the highest position in their mindset in farming.

References

  1. Abuasir, S., N. Hakim dan Y. Sumitro. 2004. Faktor-faktor yang mempengaruhi adopsi sistem usaha tani mina padi di Desa Pujo Rahayu Kecamatan Belitang Kabupaten Ogan Komering Ulu. Jurnal KPM Komunikasi dan Pengembangan Masyarakat. Vol.1 No.1, April 2004.
  2. Cangara, Hafied. (2012). Pengantar Ilmu Komunikasi. Jakarta: Rajawali Pers
  3. Efendy, J., Muzhar, Y. Hutapea, IKW. Edi, Suparwoto dan Masrifawati. 2005. Laporan Akhir Jaringan Komunikasi Komunitas Petani di Lahan Rawa Sumatera Selatan. Balai Pengkajian Teknologi Pertanian Sumatera Selatan. Balai Besar Pengkajian dan Pengembangan Teknologi Pertanian. Badan Penelitian dan Pengembangan Pertanian. Departemen Pertanian.
  4. Hanafi, A. 1988. Memasyarakatkan Ide-Ide Baru. Usaha Nasional. Surabaya.
  5. Kartasapoetra, A.G. 1996. Teknologi Penyuluhan Pertanian. PT Bumi Aksara, Jakarta.
  6. Levis, L. R. 1996. Komunikasi Penyuluhan Perdesaan. PT. Citra Aditya Bakti. Bandung.
  7. Mulyana, D. 2000. Ilmu Komunikasi – Suatu Pengantar. Remaja Rosdakarya. Bandung.
  8. Pawito. (2007). Penelitian Komunikasi Kualitatif. Yogyakarta. PT.LKiS Pelangi Aksara Yogyakarta.
  9. Rogers, E.M. dan F. Shoemaker. 1971. Communications of Innovations. A Cross Cultural Approach 2-nd. The Free Press. Mc.Millan Company. New York.
  10. Soekartawi. 1988. Prinsip Dasar Komunikasi Pertanian. Universitas Indonesia Press. Jakarta.
  11. Subarna, T. 2007. Pengaruh penyuluhan dan dukungan sarana prasarana terhadap kinerja agribisnis padi di Jawa Barat. JPPTP Vo. 10 No. 2 Juli 2007.
  12. Wahyunindyawati, F. Kasijadi dan Heriyanto. 2003. Tingkat adopsi teknologi usaha tani padi lahan sawah di Jawa Timur. JPPTP Vol. 6 No.1 Januari 2003.
  13. Yin, Robert, K., (2015). Studi Kasus: Desain dan Metode. Jakarta. PT. Rajagrafindo Perkasa.

Downloads

Published

2019-12-30

Issue

Section

Research Articles

How to Cite

[1]
Ari Surachmanto, Prahastiwi Utari, Andre N Rahmanto, " Analysis of Technology Innovation Adoption of Plant Calendar in Cimanuk Pandeglang District, Banten Province, IInternational Journal of Scientific Research in Computer Science, Engineering and Information Technology(IJSRCSEIT), ISSN : 2456-3307, Volume 5, Issue 6, pp.371-377, November-December-2019. Available at doi : https://doi.org/10.32628/CSEIT195456