Search Engine Optimization

Authors

  • Dhanashri Dixit  Department of Computer Engineering, DPES Dhole Patil College of Engineering, Pune Maharashtra, India

Keywords:

H-Index, Research Impact, Search Engine Optimization, Citations, Research Marketing, Research Visibility.

Abstract

The initial criteria for evaluating a researcher's output is the number of papers published. Furthermore, for the measurement of author's research quality, the number of citations is significant. Typically, citations are directly linked with the visibility of a research paper. Many researches had shown that the visibility of a research paper can be improved further by using the search engine optimization techniques. In addition, some research already proved that the visibility of an article could improve the citation results. In this article, we analysed the impact of search engine optimization techniques that can improve the visibility of a research paper. Furthermore, this paper also proposing some strategies that can help and making the research publication visible to a large number of users.

References

  1. Patil Swati, Pawar B.V., Patil Ajay S, “Search Engine Optimization: A Study”, Research Journal of Computer and Information Technology Sciences Vol. 1(1), 10-13, February (2013)
  2. Cho J. And Roy S., “Impact of search engines on page popularity”, Proc. 13th International conference on World Wide Web, 20-29 (2004)
  3. Rehman Khalil ur and Khan Ahmed Naeem Muhammad, “The Foremost Guidelines for Achieving Higher Ranking in Search Results through Search Engine Optimization”, International Journal of Advanced Science and Technology Vol. 52, March, 2013
  4. H. L. Hsing, H. J. Chen, L. Me. Huang and H. H. Yi, “The application of search engine optimization for internet marketing: An example of the motel web sites”, ICCAE Chung Hua University Taiwan, vol. 1, (2010), pp. 380-383.
  5. Krishna Kiran Katta muri and RupaChiramdasu,” Search engine with parallel processing and incremental k-means for fast search and retrieval”, International Journal of Advances in Engineering & Technology (Jan 2013), ISSN: 2231-1963
  6. Sharma Deepika and Mehla Sandeep,” A Study of Data Mining Clustering Techniques”, International Journal of Advanced Research in Computer Science and Software Engineering) Volume 4, Issue 3, March 2014, ISSN: 2277 128X
  7. http://www.originlab.com/doc/Origin-Help/KCA-Algorithm.

Downloads

Published

2019-12-30

Issue

Section

Research Articles

How to Cite

[1]
Dhanashri Dixit, " Search Engine Optimization, IInternational Journal of Scientific Research in Computer Science, Engineering and Information Technology(IJSRCSEIT), ISSN : 2456-3307, Volume 5, Issue 6, pp.248-253, November-December-2019.