The Reception Analysis of Selfie Upload Messages at the Funeral on Instagram Social Media, (Case Study of @katarinakartikapanca Account)

Abstract

The use of Instagram social media for various purposes is possible. One of the possibilities was proved in the @katarinakartikapanca account that used it to upload a selfie with his father’s coffin as the background. Subsequently, the upload stimulates various comments from other account users. The objective of this study was to trace the motives behind the awareness to upload the selfie. Moreover, it also investigated the reception of the message/upload according to other account users. This study was a qualitative analysis with the guidelines of Stuart Hall’s reception theory and Abraham Maslow’s hierarchy theory. The results showed that the motive for uploading the selfie according to the informant of the account owner of @katarinakartikapanca was for digital mourning media and for remembering death media. For the reception dimension for the @purihardjanti account, the decoding position that occurred in the reception process of the upload message above was dominant hegemonic. Whereas for the @suzi_suzana87 account, the decoding position that occurred in the reception process of the upload message above was negotiation.