The Relative Study on the Search Engine Optimization Techniques and Its Consequences

Abstract

Search engine optimization (SEO) is a strategic technique to take a web document in top search results of a search engine. It is important for websites to improve the rank for search results and get more page views requested by the user. Now a day’s people are search all the essential things online with the help of search engine like Google, Bing, Baidu, Yahoo etc. Online presence of an organisation is not only manifest to reach among the target users but also it may be economical. A search engine ranks provide the better and optimized result to user, which will help them to view the popular page among the number of pages available in the search results. Every website owner expects to see their own website on the list before other’s ones. This work describes the tweaks of taking the web pages on top position SEO principles as well as basic strategies. It also expresses different techniques that linked with search engines to improve its results. In addition, to presents the observation section, which gives the comparative analysis of SEO techniques.