Improvement In Consumer And Farmers Relationship in Vegetable Market Through Mobile Application

Authors

  • Malathi P  Master of Computer Applications, University College of Engineering, Anna University, BIT Campus, Tiruchirappalli, India
  • Dr. P. Senthil Pandian  Teaching Fellow, Department of Computer Applications, University College of Engineering, Anna University, BIT Campus, Tiruchirappalli, India

Keywords:

Online Shopping, Vegetable, Consumers, Payment, Mobile Technology

Abstract

India is one of the world’s biggest producers of vegetables but its share in the global horticulture market is insignificant. The fragmented supply chain and inadequate health, safety and quality mechanisms (means the quantity and quality of vegetables) often do not meet the demands of high-end or international markets. Moreover, Indian farmers receive less than a fifth of the end price for the vegetables they produce, while a long line of middlemen, transporters, wholesalers and retailers get the rest. So, the aim behind developing this app is to give India’s huge farming community a fair and consistent price for their produce. Using this android based app “Improvement In Consumer And Farmers Relationship in Vegetable Market Through Mobile Application”, will help some of the farmers to overcome this problem. Using these app farmers can directly connect with the end users and supply the product directly to them. This will increase the profit of the farmers and also end users can get good quality product in fewer prices as they will directly buy from farmers

References

  1. Acharya, S.S., “Agriculture marketing and rural credit: Status, Issues and Reform agenda, Area, Production and Yield of Principal Crops in India”, Directorate of Economics and Statistics, Ministry of Agriculture.
  2. Vasant P. Gandhi N. V. Namboodiri et al.,” Marketing of Vegetables in India: A Study Covering theAhmedabad, Chennai and Kolkata Markets”
  3. Prof. Anirudha Joshi, Tanay Kumar, “Vegetable Market on the Web”
  4. Sharan, Girja, et al. An Operational Study of the CJ Patel Vegetable and Fruit Market of Ahmedabad, CMA, IIMA.
  5. Kalyani P. Khodaskar ,”Virtual Fruits Market “.
  6. Murthy, Narasimha. Regulated Markets in a Rural Economy, Ajanta Publishing Co., Delhi.
  7. Rajagopal, Marketing of Fruits and Vegetables in Cooperative Sector, Institute of Rural Management, Anand,
  8. Tilekar,S.N., An Analysis of Net Prices received by Alphonso Mango Growers of Ratnagiri District, Indian Journal of Agricultural Economics.

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Published

2017-04-30

Issue

Section

Research Articles

How to Cite

[1]
Malathi P, Dr. P. Senthil Pandian, " Improvement In Consumer And Farmers Relationship in Vegetable Market Through Mobile Application , IInternational Journal of Scientific Research in Computer Science, Engineering and Information Technology(IJSRCSEIT), ISSN : 2456-3307, Volume 2, Issue 2, pp.771-775, March-April-2017.