Marketing Online : A Descriptive Approach

Abstract

Online advertising is an increasing business at the Internet and it continuously grows together with expanding use of Internet services. Now-a-days consumer marketing is operated on mass marketing principles and business that has primarily concerned itself with how to build the best sales force. Marketing is especially tied to communication and transportation revolution. As the tools and reach of marketing increase, the job and responsibilities of marketers have evolved with them. The proposed research study provides various perception of customers in reference to the Internet market providing suggestions for increasing level of satisfaction of customer. The proposed research also provides a comparison of online with traditional marketing tools which are responsible for growing popularity of online marketing.