Prediction on Social Network Sites using User Behaviour

Abstract

Today in India, particularly in Tamilnadu the usage of Social Networking Sites (SNS) has significantly increased and it certainly has far reaching impacts on society. And these impacts are widespread caught the attention of social scientists worldwide. However, the range of studies conducted to deal with the usage of SNS among people in Tamilnadu. Hence, this study is placed in this context, aimed at presenting usage pattern of SNS by the people in TamilNadu. For the said purpose a survey has been conducted among people in various age groups throughout in Tamilnadu. The findings of the study acknowledge the usage of SNS among people in Tamilnadu. Their usage pattern of SNS, hours spending per week, gender differentiation in its usage, purpose of usage, and much more interesting aspects have been dealt scientifically in this paper.