Consumer Factors of Purchase Intention Based on Brand Image, Price, Trust and Value

Authors

  • Handrie Noprisson  Faculty of Computer Science, Universitas Mercu Buana, Jakarta Barat, Indonesia
  • Nur Ani  Faculty of Computer Science, Universitas Mercu Buana, Jakarta Barat, Indonesia

Keywords:

Brand Image, Price, Trust, Value

Abstract

Online transportation service should be improved to increase the purchase intention. This study will look at how the brand image, price, trust and value of consumer perceptions of the increase in purchase intention for applications. This research aim is to conduct research on factor purchase intention analysis on application based on brand image, price, trust and value. The data used for this research are collected by using GoogleForm questionnaire from 20 December 2017 until 20 January 2018 as many 1250 questionnaires. Value has the biggest influence to Purchase Intention with t-value 11.619. Next, trust also has influence to purchase intention with score 5.628. Brand Image also has influence to purchase intention with score 5.253. Unfortunately, price has no influence purchase intention with score 0.749. Costumers do not think about price because there are no significant different among service provider for transportation service.

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IInternational Journal of Scientific Research in Computer Science, Engineering and Information Technology

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Published

2018-09-30

Issue

Volume 3, Issue 7, September-October-2018

Section

Research Articles

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Copyright (c) IJSRCSEIT

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Handrie Noprisson, Nur Ani, " Consumer Factors of Purchase Intention Based on Brand Image, Price, Trust and Value, IInternational Journal of Scientific Research in Computer Science, Engineering and Information Technology(IJSRCSEIT), ISSN : 2456-3307, Volume 3, Issue 7, pp.185-191, September-October-2018.