Digital In-store Merchandising

Authors

  • Akash Agarwal  Student, Department of Computer Engineering, Dr. D. Y. Patil School of Engineering, Lohegoan, Savitribai Phule Pune University, Pune, Maharashtra, India
  • Amey Bhandari  Student, Department of Computer Engineering, Dr. D. Y. Patil School of Engineering, Lohegoan, Savitribai Phule Pune University, Pune, Maharashtra, India
  • Pravin Adep  Student, Department of Computer Engineering, Dr. D. Y. Patil School of Engineering, Lohegoan, Savitribai Phule Pune University, Pune, Maharashtra, India
  • Dr. Pankaj Agarkar  HOD, Department of Computer Engineering, Dr. D. Y. Patil School of Engineering, Lohegoan, Savitribai Phule Pune University, Pune, Maharashtra, India

Keywords:

IOT, Image Processing, Merchandising, Mall, Data Set

Abstract

Lovation Basd Aadvertising is one of the forms of advertising in which a person passing by a store get advertising messages by using his/her location. So for that, one need to turn on the location access permission which lead to privacy issues. One more is Bluetooth Based Advertising in which a person can communicate with the store and get advertisements via Bluetooth again for this, one need to enable the Bluetooth in phone. Digital In-store Merchandising has came with solutions. A person doesn't need to carry any phone or enable Bluetooth in phone. A person will walk into the mall a camera will capture the image and attributes will be collected such as age, gender base on that ads will be predict and display on the screen of that mall.

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IInternational Journal of Scientific Research in Computer Science, Engineering and Information Technology

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Published

2019-10-30

Issue

Volume 4, Issue 8, September-October-2019

Section

Research Articles

License

Copyright (c) IJSRCSEIT

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Akash Agarwal, Amey Bhandari, Pravin Adep, Dr. Pankaj Agarkar, " Digital In-store Merchandising, IInternational Journal of Scientific Research in Computer Science, Engineering and Information Technology(IJSRCSEIT), ISSN : 2456-3307, Volume 4, Issue 8, pp.40-44, September-October-2019.