Social media-Its impact on Employee Engagement

Authors

  • Pavithra S  Research Scholar, Assistant Professor, Department of Management Studies, New Horizon College of Engineering Pavithra.salanke@gmail.com1
  • Dr. K.V. Deepak  Research Guide, Associate Professor, Department of Management studies, Bangalore Institute of Technology

Keywords:

Social Media, Employee Engagement

Abstract

In Contemporary Business world of increased expectations, growing influence of social media and networking, companies find new ways to engage the workforce. Organizations finally became serious to integrate social technologies into recruitment, development and engagement practices. At present social integration is the status quo of all organizations. Employee engagement is a workplace approach designed to ensure that employees are committed to their organization’s goals and values, motivated to contribute to organizational success, and are able at the same time to enhance their own sense of well-being. Using social media business creates an environment of collaboration. Employee engagement is important for the success of any organization when transforming into the digital age. It is important to consider the level of engagement as competitive advantage and value proposition for organization. Internal social media applications provide employees with an easy way to communicate and share personal and professional information with other co-workers.

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IInternational Journal of Scientific Research in Computer Science, Engineering and Information Technology

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Published

2019-12-30

Issue

Volume 4, Issue 9, November-December-2019

Section

Research Articles

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How to Cite

[1]
Pavithra S, Dr. K.V. Deepak, " Social media-Its impact on Employee Engagement" International Journal of Scientific Research in Computer Science, Engineering and Information Technology(IJSRCSEIT), ISSN : 2456-3307, Volume 4, Issue 9, pp.559-565, November-December-2019.