Impact of Risk Factor in E-Commerce

Authors

  • Bhavesh Rathi  MCA, School of Computer Science, MIT-World Peace University, Pune, India
  • Dr. Rajeshree Khande  Associate Head & Assistant Professor, School of Computer Science, MIT-World Peace University, Pune, India
  • Ms. Varunika Palsetty  MCA, School of Computer Science, MIT-World Peace University, Pune, India

Keywords:

Financial and Convenience Risk (FCR), Perceived Trust (PT), merchandise and Delivery Risk (PDR)

Abstract

This research work is an effort to develop a scale for exploring the impact on various risk factors about E-commerce. With the assistance of Exploratory correlational analysis, three factors like Financial and Convenience Risk (FCR), Perceived Trust (PT), and merchandise and Delivery Risk (PDR) were extracted, accounting for 54.8% of the total variance explained. The study considered the impact of six major risk dimensions and trust on behavioural intentions of youth online shoppers. The study is expected to act because the foundation for future investigations in the impact of assorted risk dimensions on online shopping behaviour in the Indian context. Testing the statistical significance of the revised conceptual framework on a bigger sample size would be the long-run agenda of research.

References

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IInternational Journal of Scientific Research in Computer Science, Engineering and Information Technology

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Published

2021-03-13

Issue

Volume 8, Issue 2, March-April-2021

Section

Research Articles

License

Copyright (c) IJSRCSEIT

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Bhavesh Rathi, Dr. Rajeshree Khande, Ms. Varunika Palsetty, " Impact of Risk Factor in E-Commerce" International Journal of Scientific Research in Computer Science, Engineering and Information Technology(IJSRCSEIT), ISSN : 2456-3307, Volume 8, Issue 2, pp.139-144, March-April-2021.