A Perception of Promotional code Technique in E-commerce that uses Data Analytics and Data Mining for Consumer Response

Authors

  • Deep Ashvinbhai Prajapati  Department of Computer Science, Shri C.J Patel College of Computer Studies (BCA), Visnagar, Gujarat, India
  • Dr. Darshanaben Dipakkumar Pandya  Department of Computer Science, Shri C.J Patel College of Computer Studies (BCA), Visnagar, Gujarat, India
  • Rahul K. Patel  Assistant Professor, Department of Computer Science,Shri C.J Patel College of Computer Studies (BCA), Visnagar, Gujarat, India
  • Dr. Abhijeetsinh Jadeja  Principal(I/C), Department of Computer Science, Shri C.J Patel College of Computer Studies (BCA), Visnagar, Gujarat, India

DOI:

https://doi.org/10.32628/CSEIT2283320

Keywords:

Coupon Code, M-coupon, Data Mining, Types of Coupon Code

Abstract

The role is to examine how retail strategies such as advertising, store design, sales promotion, and merchandising affect customer satisfaction. The retail marketing strategies of two fashion stores, Reliance Trends and Westside, were examined through 200 responses collected from customers visiting the stores to see the relationship between retail strategies, customer satisfaction and brand preference. With the change in the market scenario, conditions have changed enormously. Coupons are a revenue marketing device commonly used by marketers. Coupons are very important to encourage customers to purchase the product and thus help organizations increase revenue. To attract more buyers, look at De Kano. Special promotional tools and customer identification Almost a “satisfied purchase” attitude.

References

  1. International Journal of Recent Advances in Multidisciplinary Topics Volume 3, Issue 4, April 2022| ISSN (Online): 2582-7839.
  2. International Journal of Innovative Science and Research Technology Volume 7, Issue 2, February – 2022 “Customer Relationship Management in Retail Sector”.
  3. Digital Redemption of Coupons: Customer Perceptions of Satisfying and Dissatisfying Price Discrimination Richard L. Oliver Mikhael Shor† May 2002
  4. Key Growth Driver - Increasing Internet penetration:- https://saving.in/coupon-market-in-india
  5. India: retail e-commerce revenue forecast (USD Billion):- https://saving.in/coupon-market-in-india
  6. users of E-coupon & online deals:- https://saving.in/coupon-market-in-india
  7. Top Demanding Product Category for Coupon usage:- https://saving.in/coupon-market-in-india

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Published

2022-06-30

Issue

Section

Research Articles

How to Cite

[1]
Deep Ashvinbhai Prajapati, Dr. Darshanaben Dipakkumar Pandya, Rahul K. Patel, Dr. Abhijeetsinh Jadeja, " A Perception of Promotional code Technique in E-commerce that uses Data Analytics and Data Mining for Consumer Response" International Journal of Scientific Research in Computer Science, Engineering and Information Technology(IJSRCSEIT), ISSN : 2456-3307, Volume 8, Issue 5, pp.130-135, September-October-2022. Available at doi : https://doi.org/10.32628/CSEIT2283320