A Review on Smart and Intelligent Techniques for Digital Tourism

Abstract

With its global impact on economies, sectors, and industries, digital innovation is revolutionizing the way people work, live, and conduct business. The launch of the Digital India programme in 2014 helped India join the League of Nations, a group of nations that are using technology to transform their governments and businesses. Since then, practically every area of our lives—from work, travel, and communication to commerce, education, and healthcare—has been impacted by Digital India. India will evolve into a digital country, and travel and tourism are not an exception. Today's technology has a significant impact on how the travel business is shaped. India's travel industry has grown recently as a result of increasing internet usage and the availability of smartphones. The tourism and hospitality sector have become one of India's key development engines among the service industries. India's tourism industry has been strengthened by the country's diverse flora and wildlife, historical heritage, and scenic locations [1]. The major developments in the travel industry revolve around five themes: artificial intelligence (AI), big data, mobile apps, social media, and virtual/augmented reality (VR/AR). Through open and flexible communication with clients, these innovations could improve the travel experience. This article tries to take a broad look at the economic impact of travel in India, trends, problems, and effects of digital travel, and the role of new technologies and automation in streamlining the business processes across the value chain, painting a picture of the digital travel revolution going to take place.