Design and integration challenge of effective HCI-prototypes for Traditional Funding Platforms

Abstract

Charity organizations struggle to attract donors due to poor UI and varying donor perspectives, resulting in them investing resources in marketing rather than addressing people's needs. Existing funding platforms lack HCI-based solutions, making it difficult for donors to effectively interact with recipient organizations. This donor-recipient relationship is crucial in modern times with advanced technology, but donors often face obstacles while donating or lack options based on demographics, audience insight. The research proposes a new prototype model, called charity360 onwards, that enhances the UI/UX and HCI approach for all existing charity platforms. The model is scalable and applicable to various funding platforms, and visualizes the donor-recipient relationship effectively. The charity360 model utilizes demographic data to establish a trust-based relationship between donors and recipients. Its unique synaptic mapping feature allows for global recipients, giving donors unprecedented control over their charitable contributions. The model includes audience and demographic insights that have not been previously available, providing an easier donation process for both tech-savvy and non-tech-savvy donors. The charity360 model has the potential to amplify donation processes in any society and strengthen integrated welfare efforts among global organizations, making it a valuable addition to the field of charity.