Location Based SMS Alert for Advertising Using Mobiles

Authors

  • M. Durga  Master of Computer Application, University College of Engineering, Anna University, BIT Campus, Tiruchirapalli, Tamil Nadu, India
  • A.Valarmathi  Master of Computer Application, University College of Engineering, Anna University, BIT Campus, Tiruchirapalli, Tamil Nadu, India

Keywords:

Location Trace Service, Googlemap, Advertising Using Mobile,GPRS Tracker, SMS Alert.

Abstract

The aim of the project is to construct system GPS and sms reminder that can identify its current location based on sms alert that it announces for ads assigned for location automatically Location based advertisement is a new form of marketing communication that uses location tracking technology to target consumer with specific advertisement on mobile device. Simply put Location Based Advertising allows brands to adapt their marketing message based on where consumers are geographically. By knowing where your consumers are, brands are able to tap into daily habits and also encourage consumers with relevant offers for coffee shop and messages which relate to their location.

References

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IInternational Journal of Scientific Research in Computer Science, Engineering and Information Technology

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Published

2017-06-30

Issue

Volume 2, Issue 3, May-June-2017

Section

Research Articles

License

Copyright (c) IJSRCSEIT

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
M. Durga, A.Valarmathi, " Location Based SMS Alert for Advertising Using Mobiles" International Journal of Scientific Research in Computer Science, Engineering and Information Technology(IJSRCSEIT), ISSN : 2456-3307, Volume 2, Issue 3, pp.65-70, May-June-2017.