A Review on Financial Planning using CRM
Keywords:
CRM, Financial PlanningAbstract
The CRM is a new technique in marketing where the marketer tries to develop long term relationship with the customers to develop them as lifetime customers. CRM aims to make the customer climb up the ladder of loyalty. Financial Planning is the process of estimating the capital required and determining its competition. It is the process of framing financial policies in relation to procurement, investment and administration of funds of an enterprise
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