Search Engine Optimization Techniques and Tools
DOI:
https://doi.org/10.32628/CSEIT195656Keywords:
Search Engine Optimization (SEO), Optimization techniques, Algorithm, Crawler, Search EngineAbstract
Basically, the search engine is used to search for any information on the Internet. The purpose of any website or webpage is to appear on top of the search engine when any user searches for relevant information in the content on their website. There are several factors that affect website ratings and make it down in the search crawler's crop list and some websites do not even come in the top search engine list despite the best content. The art of improving website visibility is known as search engine optimization. Most of times, main focus is set on making the website as user-friendly as possible, stable, fast and secure. But when creating the website, we need to take into consideration an essential factor, which is making the world aware of their website and their content. In this paper, we will survey how various techniques optimize the search result in search engine.
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