Green Marketing In The Rubber Industry : Challenges and Opportunities

Authors

  • Ashish Babubhai Sakariya  Independent Researcher, USA

Keywords:

Sustainability, Green Marketing, Eco-Friendly Products, Rubber Manufacturing, Carbon Footprint Reduction

Abstract

Rapid consumer demand for eco-friendly products and growing environmental consciousness have been shaking up the rubber industry to aim for sustainability. In this study, it explore the challenges and opportunities of sustainable production strategies in rubber manufacturing during a green marketing landscape of the rubber manufacturing. Through a comprehensive analysis of agricultural practices, processing technologies and market dynamics, the research investigates potential solutions to the traditional environmental limitations in the form of alternative sources of rubber (such as guayule). This study discusses the significant potential in reducing carbon footprint, improving supply chain sustainability and unveiling economic opportunities through innovative green marketing tools. The research evaluates how environmental impacts, technological innovation, and strategic implementation could empower the rubber industry to make substantive ecological change and to foster sustainable development.

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Published

2020-10-30

Issue

Volume 6, Issue 5, September-October-2020

Section

Research Articles

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Ashish Babubhai Sakariya, " Green Marketing In The Rubber Industry : Challenges and Opportunities" International Journal of Scientific Research in Computer Science, Engineering and Information Technology(IJSRCSEIT), ISSN : 2456-3307, Volume 6, Issue 5, pp.321-328, September-October-2020.