Improving Customer Satisfaction Criteria in E-Commerce Platform

Authors

  • Jishnu M  Department of Mechanical Engineering, Mangalam College of Engineering, Ettumanoor, Kottayam, Kerala, India
  • Arun Jose  Department of Mechanical Engineering, Mangalam College of Engineering, Ettumanoor, Kottayam, Kerala, India
  • Harikrishnan  Department of Mechanical Engineering, Mangalam College of Engineering, Ettumanoor, Kottayam, Kerala, India
  • Lenish   

Keywords:

Abstract

In The COVID-19 pandemic has had major influence on the people all over the world. This has also influenced the consumers to shop online owing to their apprehensions regarding the safety. Therefore, this has opened up huge opportunities to online retailers and platforms to increase their sales and revenue and at the same time posed several challenges. E-commerce business is becoming scalable as more and more people are forced to buy online due to their apprehension to go to physical stores in the time of pandemic. This study is aimed at understanding the factors that are causing an increase in the e-commerce transactions and also attempts to know the consumer behaviour during the COVID-19 pandemic. Through a survey of 195 respondents, the study found that frequency of online shopping has increased during the pandemic period. The study suggests that both online and offline retailers have to invest in smarter technologies and improve customer engagement

References

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IInternational Journal of Scientific Research in Computer Science, Engineering and Information Technology

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Published

2021-03-30

Issue

Volume 7, Issue 2, March-April-2021

Section

Research Articles

License

Copyright (c) IJSRCSEIT

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Jishnu M, Arun Jose, Harikrishnan, Lenish , " Improving Customer Satisfaction Criteria in E-Commerce Platform" International Journal of Scientific Research in Computer Science, Engineering and Information Technology(IJSRCSEIT), ISSN : 2456-3307, Volume 7, Issue 2, pp.672-676, March-April-2021.