A study on factors that influence the choice of Motor Bikes in Chennai.
DOI:
https://doi.org/10.32628/CSEIT2173150Keywords:
Keywords- Data Clustering, Data Mining, Data cleaning, brand preference, choice of bikeAbstract
The automobile industry is facing intense competition and there is an urge among the youngsters to own a popular bike. This study was undergone to analyze the factors that influence the choice of bike and to evaluate the customer behavior in decision making in buying bikes. The paper analyses the various brand that are looked for by different categories of users. It also performs a predictive analysis to customer behavior and their buying pattern based on age of the customer, style of the bike, cost, speed, technology etc.
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