Social Factors Influencing Entrepreneurship A Study On With Special Reference To Theni District

Abstract

Entrepreneurship is not an inborn skill; it is a product of environment. It involves a complex of economic and social behaviour. To be successful, an entrepreneur has to remain dynamic and responsible to the whole environment. Entrepreneurship can hardly survive under any given circumstances. It can flourish only under right environment. The social factors, culture, government policies, political system, technology, economic conditions, laws, etc influence the growth of entrepreneurship. In fact, the entrepreneurship cannot be kept aloof from the changing social values, ideologies, new emerging aspirations, environmental pressures, religious beliefs, consumer wants, and society needs. Business is a system made up of certain environmental factors which require the entrepreneurs to adopt a dynamic attitude and a new strategy of their own. The paper is tackling the issue of social factors such as Gender, age, caste, Location of the units, Income, educational level, influencing the development of entrepreneurship in Theni District.