Voice of the Customer Integration into Product Design Using Multilingual Sentiment Mining (2021)

Authors

  • Omolola Temitope Kufile  Amazon freight, United State
  • Samuel Augustine Umezurike  Jo and Samak Global Service Ltd, Benin Kebbi Nigeria
  • Oluwatolani Vivian  CitrinePurple Resource Outsourcing Limited, Lagos Island Nigeria
  • Abiodun Yusuf Onifade  Independent Researcher California USA
  • Bisayo Oluwatosin Otokiti  Department Business and entrepreneurship, Kwara State University
  • Onyinye Gift Ejike  The Velvet Expression Nigeria

Keywords:

Voice of Customer integration, Multilingual sentiment analysis techniques, Product design optimization methods, Natural Language Processing (NLP) applications, Customer feedback mining systems, Cross-cultural

Abstract

In an increasingly globalized market, Voice of the Customer (VoC) programs are pivotal for companies striving to meet complex consumer expectations. Traditional VoC processes primarily relied on structured surveys, but the digital explosion has shifted the paradigm towards real-time, unstructured feedback from diverse linguistic backgrounds. This paper systematically reviews the convergence of multilingual sentiment mining and product design processes. Drawing from interdisciplinary literature, it develops a conceptual framework for integrating multilingual sentiment insights into product lifecycle management. The research emphasizes the critical role of Natural Language Processing (NLP) technologies in overcoming language barriers, accurately interpreting emotions, and enabling more culturally adaptive, consumer-centric innovations. Finally, challenges, ethical considerations, and future research directions are presented, highlighting how VoC programs can evolve in the era of AI-driven multilingual ecosystems.

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IInternational Journal of Scientific Research in Computer Science, Engineering and Information Technology

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Published

2021-10-30

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Volume 7, Issue 5, September-October-2021

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Research Articles

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How to Cite

[1]
Omolola Temitope Kufile, Samuel Augustine Umezurike, Oluwatolani Vivian, Abiodun Yusuf Onifade, Bisayo Oluwatosin Otokiti, Onyinye Gift Ejike, " Voice of the Customer Integration into Product Design Using Multilingual Sentiment Mining (2021)" International Journal of Scientific Research in Computer Science, Engineering and Information Technology(IJSRCSEIT), ISSN : 2456-3307, Volume 7, Issue 5, pp.166-178, September-October-2021.