A Survey on Hybrid Recommendation Systems

Authors

  • Prof. Pradnya Mehta  Assistant Professor, M.E. (Computer Engineering), Department of Computer Engineering, Marathwada Mitra Mandal’s College of Engineering, Pune, Maharashtra, India
  • Onkar Dongare  Student, Department of Computer Engineering, Marathwada Mitra Mandal’s College of Engineering, Pune, Maharashtra, India
  • Rushikesh Tekale  Student, Department of Computer Engineering, Marathwada Mitra Mandal’s College of Engineering, Pune, Maharashtra, India
  • Hitesh Umare  Student, Department of Computer Engineering, Marathwada Mitra Mandal’s College of Engineering, Pune, Maharashtra, India
  • Rutwik Wanve  Student, Department of Computer Engineering, Marathwada Mitra Mandal’s College of Engineering, Pune, Maharashtra, India

DOI:

https://doi.org/10.32628/CSEIT217628

Keywords:

E-commerce, Recommendation Systems (RS), Machine Learning, Personalized recommendations, Collaborative Filtering, Content Based Filtering, TF-IDF, Popularity Based Recommendation System.

Abstract

As India is moving fast towards digital economy, E-commerce industry has been on rise. Many platforms such as Amazon and Flipkart provide their customers with a shopping experience better than actual physical stores. Several E-commerce websites use different methods to improve the customer engagement and revenue. One such technique is the use of personalized recommendation systems which uses customer’s data like interests, purchase history, ratings to suggest new products which they may like. Recommendation systems are used by E-commerce websites to suggest new products to their users. The products can be suggested based on the top merchants on the website, based on the interests of the user or based the past purchase pattern of the customer. Recommender systems are machine learning based systems that help users discover new products. Due to the recent pandemic situation of 2020 and 2021, many of the local retail stores have been trying to shift their business to online platforms such as dedicated websites or social media. The proposed methodology based on Machine Learning aims to enable local online retail business owners to enhance their customer engagement and revenue by providing users with personalized recommendations using past data using methods such as Collaborative Filtering and Content-Based Filtering.

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IInternational Journal of Scientific Research in Computer Science, Engineering and Information Technology

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Published

2021-12-30

Issue

Volume 7, Issue 6, November-December-2021

Section

Research Articles

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How to Cite

[1]
Prof. Pradnya Mehta, Onkar Dongare, Rushikesh Tekale, Hitesh Umare, Rutwik Wanve, " A Survey on Hybrid Recommendation Systems" International Journal of Scientific Research in Computer Science, Engineering and Information Technology(IJSRCSEIT), ISSN : 2456-3307, Volume 7, Issue 6, pp.219-224, November-December-2021. Available at doi : https://doi.org/10.32628/CSEIT217628