Finding Purchase Intention Using Social Media

Authors

  • Rokade Jayesh  Nutan Maharashtra Institute of Engineering and Technology, Pune, Maharashtra, India
  • Shaikh Irfan  Nutan Maharashtra Institute of Engineering and Technology, Pune, Maharashtra, India
  • Patil Vaishnavi  Nutan Maharashtra Institute of Engineering and Technology, Pune, Maharashtra, India
  • Sonu Khapekar  Nutan Maharashtra Institute of Engineering and Technology, Pune, Maharashtra, India
  • Chandrakant Kokane  Nutan Maharashtra Institute of Engineering and Technology, Pune, Maharashtra, India
  • Vilas Deotare  Nutan Maharashtra Institute of Engineering and Technology, Pune, Maharashtra, India

Keywords:

Text Analytics, Sentiment Analysis, Twitter Tweets, Deep Learning, Purchase Intention.

Abstract

The e-commerce sector, and more especially, the number of people purchasing goods online, has grown significantly in recent years. A great deal of study has been done to identify user purchasing patterns and, more crucially, the variables that influence a user's decision to purchase a product or not. This study aims to investigate the feasibility of identifying and forecasting a user's intention to acquire a product, and then directing the user towards the product through a customized advertisement or promotion. We also want to create software that will assist companies in identifying possible buyers of their goods by quantifying the buyers' intent to buy based on user profile information and tweets. After analyzing tweet data using a variety of text analytical models, we were able to determine whether or not a user had expressed a desire to buy a product. Furthermore, our research revealed that the majority of users who had initially expressed a desire to buy the product had also gone on to make a purchase.

References

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IInternational Journal of Scientific Research in Computer Science, Engineering and Information Technology

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Published

2023-10-30

Issue

Volume 9, Issue 10, September-October-2023

Section

Research Articles

License

Copyright (c) IJSRCSEIT

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Rokade Jayesh, Shaikh Irfan, Patil Vaishnavi, Sonu Khapekar, Chandrakant Kokane, Vilas Deotare, " Finding Purchase Intention Using Social Media" International Journal of Scientific Research in Computer Science, Engineering and Information Technology(IJSRCSEIT), ISSN : 2456-3307, Volume 9, Issue 10, pp.245-249, September-October-2023.