A Study on the Recent Reforms of the Advertisement Industry

Abstract

Advertising has been the method of attraction of customers for the sale of a product or service since ages. Previously the advertising was used mainly to make the prospective customers aware about the existence of a product or service.But as the days have passed and people have moved towards the digital era there has been a complete revolution in the advertising field as well.The nature of advertising , the objective of advertising , the channel and mode of advertising all have changed a lot.As a result of these changes the whole meaning of advertising has transformed. From being a tool of marketing, it has evolved into tool of expressing the emotion feeling or any mode of preaching a social message without having any motive of business at all. This paper tries to seek an insight into the evolution of advertising and its implication in the present days. This paper tries to find out the how the advertisement industry has evolved and the reason behind this evolution. It also discusses the impact of such evolution in the future. By studying the various forms of advertisement it is clear that the advertisement industry have gone through an havoc transformation and it has gained a great momentum during the times of covid 19 pandemic. During the time of pandemic such change advertisement be it in the form of banner or advertisement in newspaper or television or social media have influenced lives of many and even in the post pandemic era such new advertisements are continuously having an impact on its viewers.