Customer Churn Prediction
Keywords:
Supervised learning, Machine Learning, Random Forest Algorithm and Support Vector Machines.Abstract
Customers are becoming more drawn to the standard of service (QoS) offered by businesses in the present. However, the present day shows greater rivalry in offering clients technologically cutting-edge QoS. However, efficient communication systems may help the organization attract new clients, preserve client connections, and enhance client retention by generating more revenue for the company's operations. Additionally, the client retention methods can benefit greatly from the use of machine learning models like support vector machines and Random Forest algorithms.
References
- Siu NY, Yau CY, and Zhang TJ. A lesson about service recovery on the function of morality and customer pleasure in customer retention. Journal of Business Ethics, 114(6), 675–686, June 1, 2013.
- Suchy NJ and Hossain MM. Study on the mobile telecommunications industry's relationship between customer happiness and loyalty. 2013;9(2):73-80 in the peer-reviewed journal of the Social Sciences,
- Maldonado S, Flores, Verbraken, Baesens, and Weber. Profit-based feature selection using SVMs: A general framework and a customer retention application. 2015 October 1;35:740-8. Applied Soft Computing.
- The assignee is Accenture Global Services Ltd.; the inventors are Maga M, Canale P, and Bohe A. Churn management and prediction system. U.S. patent number US 8,712,828. 2014 Apr 29
- "Knowledge maintenance and data mining for marketing," Decision-Supported Systems, Vol. 31, no. 1, 2001, pp. 127–137. M. Shaw, C. Subramaniam, G. W. Tan, and M. E. Welge.
- "Turning telecommunications call details to churn prediction: a data mining approach," Expert Systems Development with Application development, Vol. 23, 2002, pp. 103–112.
- "Customer churn analysis: Churn determinants and facilitation outcomes of partly defection in the Korean mobile telecommunications service industry," Telecommunications Policy, Vol. 30, Issues 10-11, 2006, pp. 552-568.
- "Non-parametric Statistical Analysis of Machine Learning Methods for Credit Scoring," Advances in Intelligent Systems and Computing, Volume 171, 2012, pp. 263-272. V. Garca, I. Marqués, and J. Sánchez.
- "Data Mining Curriculum: A Proposal," Version 1.0, 2006, S. Chakrabarti, M. Ester, U. Fayyad, J. Gehrke, J. Han, S. Morishita, G. Piatetsky-Shapiro, and W. Wang.
- Voting-based q-generalized extreme learning machine, STOSIC D, STOSIC D, LUDERMIR T. 2016; 174: 1021–1030 in Neurocomputing.
Downloads
Published
Issue
Section
License
Copyright (c) IJSRCSEIT

This work is licensed under a Creative Commons Attribution 4.0 International License.