Unlocking User Acceptance in Mobile Business Intelligence : Factors Shaping the Transition in the Digital Era

Authors

  • Harshvardhan Singh Chauhan  Institute of Technology and Management, Gwalior, Madhya Pradesh, India
  • Ms. Rashmi Pandey  Assistant Professor, Institute of Technology and Management, Gwalior, Madhya Pradesh, India

DOI:

https://doi.org/10.32628/CSEIT239064

Keywords:

Mobile Business Intelligence (MBI), User Acceptance, Information Quality, System Quality, Organizational Climate, Mobile Technology, Data Access, Data Governance, Data Privacy, Decision-Making

Abstract

The proliferation of mobile devices and global smartphone sales has ushered in a new era of Business Intelligence (BI) through mobile applications. This article explores the factors influencing user acceptance of mobile business intelligence (MBI) and presents a comprehensive examination of these determinants. A conceptual model is constructed, and quantitative data is collected from various MBI users, making rigorous analysis possible using SPSS software. The study addresses the paradox of modest user acceptance rates in MBI despite the growing demand for instant data access, supplying valuable insights for practitioners and organizations.

References

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  5. Zaidi, F. B. (2018). Mobile Business Intelligence: The Next-Generation Decision Support for Managers. Taylor & Francis.

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Published

2023-12-30

Issue

Section

Research Articles

How to Cite

[1]
Harshvardhan Singh Chauhan, Ms. Rashmi Pandey, " Unlocking User Acceptance in Mobile Business Intelligence : Factors Shaping the Transition in the Digital Era" International Journal of Scientific Research in Computer Science, Engineering and Information Technology(IJSRCSEIT), ISSN : 2456-3307, Volume 9, Issue 6, pp.118-121, November-December-2023. Available at doi : https://doi.org/10.32628/CSEIT239064