RPA Demystified: How Software Robots are Revolutionizing Customer Service
DOI:
https://doi.org/10.32628/CSEIT241051013Keywords:
Robotic Process Automation, Customer Service Automation, Digital Workforce Integration, Operational Efficiency, Cognitive RPAAbstract
Robotic Process Automation (RPA) is revolutionizing customer service by introducing software robots capable of handling repetitive tasks with unprecedented efficiency and accuracy. This article explores the transformative impact of RPA on customer service operations, drawing parallels with everyday automation experiences to demystify the technology. Through case studies and empirical evidence, we examine how RPA streamlines processes such as data entry, ticket routing, and customer data retrieval, leading to significant improvements in operational efficiency and customer satisfaction. The article addresses common misconceptions about RPA, emphasizing its role as a complement to human workers rather than a replacement. We analyze the synergy between RPA and human customer service representatives, highlighting increased employee productivity and job satisfaction. The article also delves into the future prospects of RPA in customer service, including emerging trends like cognitive RPA, while discussing potential obstacles to widespread adoption and strategies for successful implementation. By presenting a comprehensive overview of RPA's capabilities, benefits, and challenges in the customer service domain, this article provides valuable insights for organizations seeking to enhance their customer service operations through automation.
Downloads
References
D. Wright, D. Witherick, and M. Gordeeva, "The robots are ready. Are you? Untapped advantage in your digital workforce," Deloitte, 2017. [Online]. Available: https://www2.deloitte.com/content/dam/Deloitte/at/Documents/technology/at-technology-robots-are-ready.pdf
M. Lacity and L. Willcocks, "Robotic Process Automation at Telefónica O2," MIS Quarterly Executive, vol. 15, no. 1, pp. 21-35, 2016. [Online]. Available: https://aisel.aisnet.org/misqe/vol15/iss1/4/
A. Asatiani and E. Penttinen, "Turning robotic process automation into commercial success – Case OpusCapita," Journal of Information Technology Teaching Cases, vol. 6, no. 2, pp. 67-74, 2016. [Online]. Available: https://journals.sagepub.com/doi/10.1057/jittc.2016.5 DOI: https://doi.org/10.1057/jittc.2016.5
W. M. P. van der Aalst, M. Bichler, and A. Heinzl, "Robotic Process Automation," Business & Information Systems Engineering, vol. 60, pp. 269-272, 2018. [Online]. Available: https://link.springer.com/article/10.1007/s12599-018-0542-4 DOI: https://doi.org/10.1007/s12599-018-0542-4
C. Le Clair, "The Forrester Wave™: Robotic Process Automation, Q2 2018," Forrester Research, 2018. [Online]. Available: https://www.forrester.com/report/The+Forrester+Wave+Robotic+Process+Automation+Q2+2018/-/E-RES142662
M. Lacity and L. Willcocks, "Robotic Process Automation: The Next Transformation Lever for Shared Services," The Outsourcing Unit Working Research Paper Series, 2015. [Online]. Available: https://link.springer.com/article/10.1057/s41266-016-0016-9
A. Burgess, "The Executive Guide to Artificial Intelligence: How to identify and implement applications for AI in your organization," Palgrave Macmillan, 2018. [Online]. Available: https://link.springer.com/book/10.1007/978-3-319-63820-1
L. Willcocks, M. Lacity and A. Craig, "The IT Function and Robotic Process Automation," The Outsourcing Unit Working Research Paper Series, 2015. [Online]. Available: http://eprints.lse.ac.uk/64519/1/OUWRPS_15_05_published.pdf
A. Asatiani and E. Penttinen, "Turning robotic process automation into commercial success – Case OpusCapita," Journal of Information Technology Teaching Cases, vol. 6, no. 2, pp. 67-74, 2016. [Online]. Available: https://journals.sagepub.com/doi/10.1057/jittc.2016.5 DOI: https://doi.org/10.1057/jittc.2016.5
G. C. Kane, D. Palmer, A. N. Phillips, D. Kiron and N. Buckley, "Strategy, not Technology, Drives Digital Transformation," MIT Sloan Management Review and Deloitte University Press, 2015. [Online]. Available: https://sloanreview.mit.edu/projects/strategy-drives-digital-transformation/
Deloitte. “Conversational AI: Is it valuable? Is it viable?” [Online]. Available: https://www2.deloitte.com/content/dam/Deloitte/us/Documents/noindex/us-consulting-conversational-ai.pdf
Downloads
Published
Issue
Section
License
Copyright (c) 2024 International Journal of Scientific Research in Computer Science, Engineering and Information Technology
This work is licensed under a Creative Commons Attribution 4.0 International License.