KAREN YIRENKYIWAA AKORLI; JOY ONMA ENYEJO. Developing Causal Uplift Algorithm for US Omnichannel Personalization Optimizing Lifetime Value Predictions. International Journal of Scientific Research in Computer Science, Engineering and Information Technology, [S. l.], v. 10, n. 6, p. 2603–2623, 2024. DOI: 10.32628/CSEIT25113677. Disponível em: https://ijsrcseit.com/index.php/home/article/view/CSEIT25113677. Acesso em: 18 mar. 2026.