PURUSHOTTAM PERAPU. Customer Segmentation Using K-Means Clustering for Personalized Marketing Campaigns. International Journal of Scientific Research in Computer Science, Engineering and Information Technology, [S. l.], v. 11, n. 3, p. 810–815, 2025. DOI: 10.32628/CSEIT25113344. Disponível em: https://ijsrcseit.com/index.php/home/article/view/CSEIT25113344. Acesso em: 20 jul. 2025.